Product management
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how we work
The process
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Design thinking
agile approach
Lean Startup & Agile
Design thinking
agile approach
Lean Startup & Agile
Design thinking
agile approach
Lean Startup & Agile
Design thinking
agile approach
Lean Startup & Agile
We focus on shortening the iterative cycle, to learn faster, and reduce the cost and time to product-market fit.
Step 1
Step 1
Strategy & Design
Strategy
We follow Design Thinking principles and adopt the double diamond model to help you define the problem and the solution. This solution may capture a longer term vision, and we will break up this vision into manageable phases, with the first phase's output being the MVP.
Design
Once the problem and solution is well defined, our product designer will conduct research on competitors, similar products, and current design trends to define the design direction. This is then followed by UX wire-framing, testing and iterations, before screens are finalised.
Step 2
Step 2
MVP build & Launch
MVP Build
We follow the Agile Scrum methodology when developing applications, which means we work through a prioritised backlog in 2-week Sprints. The application is built on scalable cloud infrastructure, using best practices to provide a strong foundation for faster iterations.
Launch
To prepare for an MVP launch, we help you define and install analytics to measure the performance of your product and gain user insights. We also align with your go-to-market strategy to ensure we can generate user activity and feedback to iterate from.
Step 3
Step 3
Iterate & improve
Experimentation
After releasing the MVP and gaining our first users and product analytics, we will begin the experimentation process. This involves creating a hypothesis and testing it through a Learn, Build, Measure cycle.
Roadmap development
As well as running experiments, there will be additional roadmap items that need to be developed. We provide continuous development of features that add value to end users.
logic
Step 1
Why we use this approach?
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Value: High
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Risk: Minimum
Every startup has a vision, but it also faces numerous obstacles and assumptions that introduce risk. Our approach prioritises tackling the biggest assumptions first, thereby reducing your biggest risk and maximising the value at each iteration.
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We have applied this process to help us launch early and iterate faster with all our partners over the last 2 years
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