Thought&Function partnered with Ted's Health to develop a seamless online platform for men seeking Testosterone Replacement Therapy (TRT) and other men's health services. By streamlining blood tests, questionnaires, ID verification, and doctor consultations, we enabled Ted's Health to launch their tech-enabled business in just a fraction of the typical 6-12 month development timeline, meeting investor expectations.
Ted's Health founders, lacking technical and product expertise, faced the challenge of building a digital platform to scale their physical products to the market. They wanted to launch quickly to capture the opportunity and meet investor expectations, while most businesses typically take 6-12 months to go from idea to release.
We initially placed the following team to deliver the MVP:
Part time Product Manager
Part time Tech Lead
Part time Founder / Strategist
2 x Full Time Senior Engineers
As the business grew we provided an additional team of around the same size in order to build up tools to support operational activities.
What we did
Within two months, we launched a pilot version of the application. In three months, Ted's Health started taking blood test orders and acquiring their first customers. The platform has since welcomed over 150k visitors, with a consistently rising pipeline of potential customers and conversion rates.
By reducing the typical 6-12 month development timeline, Ted's Health was able to accelerate their growth and secure funds at a valuation more than 10x, thanks to the traction generated by the digital platform.
- Launching early and getting customers in the door is crucial for gathering enough data to make use of analytics.
- Ensuring sufficient traffic from the moment of launch is pivotal for informed decision-making.
With the new site, the client has been able to grow their business further, recording over 200 registrations and 100-plus purchases in two months. Thought&Function leverages their knowledge and technical expertise to deliver quality results. They’re also proactive in addressing issues and requests.
"They’re a one-stop shop for our web development needs."
- James Hurley, Co-Founder, Ted's Health